Best Buy
TWITTER PULSE EXPERIENCE
OVERVIEW
Best Buy created a unique "trending gifts" promotion to drive revenue for 150 select products during the peak holiday shopping season. Key items were mapped to real-time social conversations, then showcased in a branded trending experience to inform and influence purchase decisions. Customers could easily identify what was hot and proceed directly to the purchase.
MY ROLE
I designed the user experience and visual design across screen sizes, created animations, and developed sales collateral.
Products ranked by social buzz within each category.
Clicking on a product showed recent buzz, relevant tweets, and a product click-through link.
Responsive layouts adapted the experience across screen sizes.
In-store display concept showing live product trends.
Campaign Results
419k
page views
1k+
participating stores
24%
click-through rate